Elmer the elephant art trail coming to Maidstone next summer launches in Newcastle

by Lauren Abbott

These are some the first pictures of the Elmer sculpture trail, a version of which is coming to Kent next year.

This herd of elephants is currently 300 miles away stampeding through Newcastle.

Newcastle is currently hosting its own sculpture trail the elephants
Newcastle is currently hosting its own sculpture trail the elephants

But next summer similar artworks will be in Maidstone forming a trail that families can visit called Elmer's Big Heart of Kent Parade.

The free installation is the first of its kind for the county town and will feature a series of sculptures based on the star of the book written by David McKee.

It aims to raise awareness and vital funds for the Heart of Kent Hospice in Aylesford, which is working on the scheme in collaboration with event producers Wild in Art and publisher Andersen Press.

Each Elmer will be designed by a different artist and the hospice aims to have more than 40 sculptures in key locations.

Up north there are 50 large artworks and 114 smaller installations. It is being run by St Oswald’s Hospice, until Friday, November 1.

Kent will get its own trail in Maidstone next summer
Kent will get its own trail in Maidstone next summer

Jane Hogan, project lead for Elmer’s Great North Parade, said: “We are thrilled so far. Though it’s early days, already thousands of people have signed up to the trail app, and venues across the region tell us they are seeing an increase in footfall.

“People from all over the region and beyond are posting on social media about how they are enjoying the trail."

Visitors to Maidstone's trail in the summer will be able to use an app to find the Elmers and unlock codes to deals and discounts.

KM Media Group is the official media partner. Other backers include Gullands solicitors, Westerhill Homes, Chartway Group, Scarbutts Printers, MCM Net, Clive Emson, Maidstone Borough Council, Gallagher Group and One Maidstone.

  • For more suggestions of things to do with the family in Kent please click here.

Share this story

Sorry, comments are not enabled for this article.

Register or log in via Facebook, Twitter, LinkedIn, Google+ or your KentOnline account to post comments.

Post Comment

People who post abusive comments about other users or those featured in articles will be banned.
Please click here for our house rules.

Don't have an account? Please Register first!

The KM Group does not moderate comments. Please click here for our house rules.

Thank you. Your comment has been received and will appear on the site shortly.


Terms of Comments
We do not actively moderate, monitor or edit contributions to the reader comments but we may intervene and take such action as we think necessary, please click here for our house rules. If you have any concerns over the contents on our site, please either register those concerns using the report abuse button, contact us here, email multimediadesk@thekmgroup.co.uk or call 01634 227989.

Helpful links

© KM Group 2019