Elmer art trail in Maidstone for Heart of Kent Hospice confirms new 2021 date

A new date has been confirmed for an art trail featuring one of the world's most famous children's book characters.

The highly anticipated Elmer’s Big Heart of Kent Parade was due to take place in Maidstone this summer but had to be postponed due to the coronavirus pandemic.

An Elmer the Elephant sculpture, part of a trail now coming to Kent in 2021
An Elmer the Elephant sculpture, part of a trail now coming to Kent in 2021

The family friendly event, which will raise money for the Heart of Kent Hospice in Aylesford, will feature up to 50 elephants based on Elmer the Patchwork Elephant, the star of one of the most iconic children's books by David McKee.

Sarah Pugh, CEO at Heart of Kent Hospice said: “We are so happy to share this wonderful news with our local community. Our Parade Partners, Sponsors and the Learning Programme schools are thrilled that we have been able to set the date, Saturday June 19 and they are as committed as we are to ensuring that Elmer’s Big Heart of Kent Parade is even bigger and better in 2021.”

The sculptures will be dotted around the town, its river path, countryside and parks for nine weeks until August 22.

"Where's Elmer?" designed by the artist Martin Handford will be one of the companions set to join Elmer the patchwork elephant this summer
"Where's Elmer?" designed by the artist Martin Handford will be one of the companions set to join Elmer the patchwork elephant this summer

Each elephant, featuring a unique design by local and national artists, will then be auctioned on September 9.

KM Media Group is the official media partner for Elmer’s Big Heart of Kent Parade.

Other backers include Gullands solicitors, Westerhill Homes, Chartway Group, Scarbutts Printers, MCM Net, Clive Emson, Maidstone Borough Council, Gallagher Group and One Maidstone.

For more family-related news and events visit www.mykentfamily.co.uk

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