As sales of men's cosmetics continue to soar, it's clear what dads really want this Father's Day probably isn't another pair of comedy socks and six-pack of beer - so treat your pops to one of the latest offerings from the brands putting me-time for men on the map.
From luxe new colognes to cute gift collections, these are the gifts that will delight on Sunday...
Britain's most beloved dad has just unveiled a new addition to his bestselling fragrance collection: Aqua Classic by David Beckham combines sage, cardamom and vetiver to create a fresh blend perfectly suited to summer. It's currently reduced to £12 from £20 at SuperdrugFeelUnique has a box - specially curated for Father's Day - featuring an edit of the site's best skin and hair brands for boys, worth £60. It's now £25 at www.feelunique.comLush's Papa Bear includes a 'Thanks Dad' soap, so he'll remember how much you appreciate him every time he washes his face, and comes wrapped in a yellow scarf inspired by a famous fictional bear. It's £33.95 at LushJack Black (not the Hollywood actor) has a sleek four-piece beard pampering kit that includes Beard Lube (because spiky stubble isn't fun for anyone). It costs £27.50 at Mankind.co.ukIf you really want to push the boast out, Van Cleef and Arpels' suede-infused fragrance Moonlight Patchouli is as warm and enveloping as a bear hug. It costs £126 for 75ml at www.harrods.comThis Baylis & Harding football-shaped wash bag set is perfect for any dad gripped by Euro 2016 fever. Buy it for £20 at TescoIf your main man has given up shaving in favour of the latest follicular fashion, he'll need some new lotions and potions to maintain his beardy beauty. Percy Nobleman's set is on offer until Father's Day - reduced from £26.99 to £17.99 at BootsMarks & Spencer's Darth Vader selection makes for a very tongue-in-cheek gift, seeing as the Sith Lord wasn't exactly a model father himself. It costs £20.For the papa who really likes to pamper, it's got to be the Deluxe L'Occitan Collection, a six-piece set of shower and shave essentials infused with a suitably manly aroma, £120 at www.loccitane.com