Asda reveals popularity of school playsuit

by Lauren Abbott

A supermarket says the sale of playsuits in its school uniform range are up more than 200% - possibly marking a decline in the traditional summer dress.

For decades the school dress or skirt have been the uniform of choice for girls in primary school - however one supermarket says sales of its gingham playsuit have rocketed this year.

George at Asda says back-to-school purchases of the outfit ahead of the start of the new school year in September have seen sales rocket by 219%.

Sales of the playsuit have rocketed says George at Asda
Sales of the playsuit have rocketed says George at Asda

It believes playsuits have proved popular because they offer girls more freedom in the playground and means they won't end up showing their underwear when enjoying handstands and cartwheels during break time – or if they are cycling to school.

Crafted with the same lightweight fabric as summer dresses, George has introduced a variety of colour options, including light blue, navy, red, green, yellow and even pink; meaning it is compatible with the vast majority of school uniform requirements.

A spokesperson for George, said: "Gingham playsuits are by far the biggest trend for school uniforms this year.

"Modesty protecting shorts worn underneath traditional dresses or skirts at school have become common place for many girls in recent years, however the playsuit is proving to be a popular alternative."

Share this story

Helpful links

© KM Group 2018