Cadbury Adopt a Cow campaign: Where does milk come from?

A third of children have no idea that milk comes from cows, new research has revealed.

With more families living in cities than ever it seems a disconnect has emerged between supermarket produce and its origins, with one in five kids saying they think milk comes straight from the fridge or supermarket.

Nearly two fifths of four year olds think cows drink milk rather than produce it, and one in eight children from London don’t know that cows moo.

The research has been revealed as Cadbury launch an eight foot animatronic cow to educate families around what cows are really like.

Cadbury's Phil Warfield says “Cows are incredibly important to us – after all, they provide us with the glass and a half of fresh British and Irish milk that goes into our delicious Cadbury Dairy Milk Buttons and we hope to excite and inspire people across the country to adopt a cow.”

The research also revealed that one in 10 children believe that a cow is the size of a double decker bus. And over 10% think they’re as small as cats.

This research was part of the Cadbury Adopt a Cow campaign, a new initiative that gives families the opportunity to adopt a Cadbury cow. Through the Adopt a Cow initiative 20 families will get the chance to meet one of the Cadbury cows in real life.

For those wanting to Adopt a Cow and get the chance to meet a real-life version, entering has never been easier – all chocolate fans need to do is buy one of the promotional packs and enter the unique code, found on back of packs, onto the website.

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