Kent Reliance launches new children’s savings account in partnership with Demelza Hospice charity

by Lauren Abbott

A Kent bank has launched a savings account for children which will go on to support other youngsters in need.

Kent Reliance has created the Demelza children's savings account.

It is available to any child under the age of 18 and Kent Reliance will donate the equivalent of 0.25% of the total average annual balance held within the Demelza children's savings accounts to Demelza Hospice Care for Children.


The account, designed specifically for younger savers, includes 1.60% annual equivalent rate, requires a minimum balance of £10 or a maximum balance of £25,000 and the account can be opened in any Kent Reliance branch or by post.

Ryan Campbell, CEO of Demelza Hospice Care for Children said: “Kent Reliance has supported Demelza since we opened in 1998 and we have enjoyed working together on a range of fundraising activities. This year, we celebrate our 20th year anniversary as a charity and today we launch into a new partnership with this amazing bank.

Ryan Campbell
Ryan Campbell

"Our joint aim is to raise a phenomenal £60,000 over the course of the next five years for the children and families we support."

Samantha Hopkins, savings product manager at Kent Reliance addded:, “Encouraging children to save is an essential step in their financial education and this new account encourages the savings habit at an early age.

Kent Reliance is raising money for Demelza through its new children's savings account
Kent Reliance is raising money for Demelza through its new children's savings account

"To commemorate our partnership and Demelza’s 20th anniversary, a number of children who open this account in branch, will receive a special teddy bear. There are only a limited number of bears available, on a first come first served basis."

For more from Kent Reliance click here.

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